# potential

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Potential is part of the Academic Word List. It is important for students in college and university.

## Contents

### Pronunciation

• IPA: /pəˈtɛnʃəl/
•  Audio (US) (file)
• Hyphenation: po‧ten‧tial

## Adjective

 Positive potential Comparative none Superlative none
1. (usually before the noun) A potential customer, benefit, problem, etc. is one that might happen in the future.
Realistic goals can then be set to prevent potential problems from becoming actual ones.
To grow, a business must identify potential customers and their needs.

## Noun

1. (uncountable) If ${\displaystyle x}$ has potential for ${\displaystyle y}$, then it's might change toward ${\displaystyle y}$ or cause ${\displaystyle y}$.
Technology has the potential for improvement as well as for harm.
2. (uncountable) If something has or shows potential, they will likely be very good in the future.
3. (countable & uncountable); (electronics) The potential is the difference in voltage between two points on an electrical circuit.