persona

From Wiktionary
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Pronunciation[change]

Noun[change]

Singular
persona

Plural
personas

  1. A persona is an assumed identity or role; an identity or role that somebody assumes.
  2. A social role.
  3. A character played by an actor.
  4. The mask or appearance one presents to the world.
  5. An imaginary person representing a particular type of client or customer.