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hype

From Wiktionary

Pronunciation

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Noun

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Singular
hype

Plural
hypes

  1. (usually singular) Hype is excitement for something that is upcoming in the future.
    After a storm of hype, the group's debut album was finally released.

Verb

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Plain form
hype

Third-person singular
hypes

Past tense
hyped

Past participle
hyped

Present participle
hyping

  1. (transitive) If someone hypes about something, they are promoting or advertising heavily.
    They started to hype about the new album weeks before its release date.