potential

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potential is part of the Academic Word List. It is important for students in college and university.

Contents

[change] Adjective

Positive
potential

Comparative
none

Superlative
none

  1. (usually before the noun) A potential customer, benefit, problem, etc. is one that might happen in the future.
    Realistic goals can then be set to prevent potential problems from becoming actual ones.
    To grow, a business must identify potential customers and their needs.

[change] Synonyms

[change] Antonyms

[change] Noun

Singular
potential

Plural
potentials

  1. (uncountable) If x has potential for y, then it's might change toward y or cause y.
    Technology has the potential for improvement as well as for harm.
  2. (uncountable) If something has or shows potential, they will likely be very good in the future.
  3. (countable & uncountable); (electronics) The potential is the difference in voltage between two points on an electrical circuit.